Arrogant Male Quote of the Day: April 28, 2011.

"What good fortune for governments that the people do not think."
~ Adolf Hitler

Combining Fashion and Finance: The dangers of rebranding.

WWD.com posted an interesting article the other day called The Pros and Cons of Rebranding, looking at different fashion labels and their quest to reinvent themselves by changing their logo.  Trying to change the public's image of what a brand represents is a dangerous proposition, as we saw last year when GAP attempted a logo change and was forced to revert back to the original after everyone freaked out about it.  The article focuses on lower-tiered brands, which, being arrogant, I am generally less interested in, but I think the article raises some industry-wide points (and of course, the fact that it's the lower-tiered brands that feel the need to rebrand perhaps says something about their more luxurious competitors...).  Anyways, check it out here.

Shit You Should Be Aspiring To: Lamborghini Aventador LP700-4.

 

Lamborghini has launched its campaign for its newest beast, the Aventador LP700-4.  The '700' stands for 700HP.  Check out the debut commercial below.  It's awesome in every way (except perhaps the car's colour...)

Arrogant Male Photograph of the Day: April 27, 2011

Arrogant Male Quote of the Day: April 27, 2011

"One should forgive one's enemies, but not before they are hanged."

~ Heinrich Heine

Arrogant Male Photograph of the Day: April 26, 2011

Arrogant Male Quote of the Day: April 26, 2011

"I'm always looking for meaningful one night stands."

~ Dudley Moore

Shit Worth Checking Out: WSJ article Man Shops Net

The Wall Street Journal published an article the other day on the rise of online shopping sites for men.  What was initially very much a female-driven market has recently seen huge growth in male shoppers, and this has lead to the success of sites such as Mr. Porter and GiltMan.  While I can't relate to the author's portrayal of men as shopping-averse, it's an interesting read.  Check it out here.

Remember When?: GQ covers, Part II: 2008 and 2009.

Getting right on with it, Part II to our Remember When?: GQ covers series will take a look at 2008 and 2009, where we see the emergence of a trend towards catering to teeny boppers and the "let's put half naked women on the cover in a desperate attempt to raise sales while giving no regard to our integrity" syndrome.  Some of these must have sold quite well, because as we saw in Part I, there are a fair number of repeats in a short period of time (see: Tatum, LBJ, LaBeouf, Franco...all dudes who appeal to young people...coincidence?).  Enjoy.

Happy Easter from The Arrogant Male.