14 April 2011

Brioni, Ferragamo, and Zegna ranked as top 3 luxury brands for men.

The 2011 Luxury Brand Status Index (LBSI), conducted by the Luxury Institute, surveyed men in the U.S. who earn over $150,000 a year on their opinions regarding dozens of high-end fashion and shoe designers.  The average household net worth of those surveyed was $2.4 million.

The LBSI is the 'only unbiased measure of the reputation of leading brands provided by direct insights from wealthy U.S. consumers.'

Brands were rated based on quality, exclusivity, status enhancement and ability to create "special" shopping and owning experiences.  Respondents also weighed in on each brand's worthiness of a price premium.

You gotta love the pretentiousness of the criteria.

Based on a score on a scale of 1-10, the top three brands for men's fashion were Brioni (7.66), Ferragamo (7.48) and Ermenegildo Zegna (7.47).  The top brands for women's fashion and women's shoes were Hermes and Versace, respectively.

source: Pursuitist


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